APPLE
Apple is one of those iconic brands you just love working with and for. They get it. And they make work that isn’t just good — it’s culturally impactful. I was fortunate enough to work on this brand for 6 years at MAL. And in that time, I was lucky enough to be part of some really special work. Here are couple of campaigns I was proud to be part of.
iphone siri launch
When Apple was launching Siri, we had a very odd challenge: how do you make AI interesting? Well, our solution was to create a campaign with some of the most interesting celebrities on the planet -- and let them do it for us.
John Malkovich + SIRI
Martin Scorsese + Siri
Zooey Deschanel + SIRI
Samuel Jackson + SIRI
WILLIAM MACY + SIRI
iphone 5 launch
I’ll say this: working on demo spots for Apple was never easy. Steve Jobs demanded perfection. So even simple spots needed to be the absolute best.
EARS
Thumb
MAESTRO
Physics
cheeese
iphone 5 launch test
When we were working on the iPhone 5 launch, we had to create test films to show Steve Jobs. We typically pitched five or six different campaigns, from which he would select one. My partner (Brooke) and I created these as one of our concepts. We had Brooke stand in for Will Ferrell, who was our recommended celebrity. I just had to share these.