DELL TECHNOLOGIES

Dell Technologies does some really smart, hardcore, technological work. They build digital infrastructure, they coordinate clouds, they provide modern workplace solutions – essentially they’re providing the platform for the future to happen. The problem is – how do you explain the virtually unexplainable? Well, we brought in Jeffrey Wright to patiently, competently – and humanly – walk us through it. We had him explain the importance and ubiquity of data, the power of a unified cloud and the way DT helps simplify even the most complex workplace issues. The result was a surprisingly entertaining campaign that helped the world understand the power of Dell Technologies.

UNSEEN BALLET

This is something we are immensely proud of. (And one of those rare advertising moments.) We came to Dell Technologies with an idea they never asked for – and they bought it. We wanted to use technology to help visually impaired kids “see” the classic holiday ballet – The Nutcracker. Dell not only embraced the idea – they spent over 100k buying these advanced, specially-made glasses for everyone who participated. It’s always good when you get to use creativity to make a difference in the world.

Lilly’s story

The community story

THE DUDE RETURNS

The Dude-you’re-getting-a-Dell guy is a pretty classic advertising icon. Especially if you grew up in the 90s. So we were psyched to be able to bring him back for a new generation. But we didn’t just want to resurrect his old, stoner personality. We needed to update this kid. We needed a more sophisticated version of himself – to help promote the more sophisticated Dell Technologies. So we created a mini-social campaign where the Dell Dude returns 20 years after we last saw him – and tells the world what Dell’s been up to while he’s been gone. This was super fun to create and has generated some impressive traction with the public, who were thrilled to have him back.

STOP AT NOTHING

After Covid hit, Dell Technologies realized they needed a new brand platform. One that reflected what that reflected Dell Technologies unwavering commitment to their clients — even under the most trying of circumstances. We developed the platform “Stop At Nothing.” And crafted an entire ethos around it — starting with this launch film, shot by Danny Kleinman, in Slovenia…during Covid.

As you can imagine, it was heavy on the CGI. Which I found pretty cool — so. here’s a little film about some of the stuff we did.

UNVEIL

We all have ideas we just don’t know how to make happen. And usually they just remain in the dark – veiled potential that resides in the back of our minds. But when you work with Dell Technologies, you get the technology and power you need to bring those ideas to life.

BREAKING BARRIERS

There are a thousand excuses as to why something can’t be done. But with Dell Technologies, all those excuses get blown to glorious smithereens. (Note: we actually got to use live explosives on this shoot. So scratch that off the bucket list.)

LET’S MAKE IT REAL

Dell Technologies does some really smart, hardcore, technological work. They build digital infrastructure, they coordinate clouds, they provide modern workplace solutions – essentially they’re providing the platform for the future to happen. The problem is – how do you explain the virtually unexplainable? Well, we brought in Jeffrey Wright to patiently, competently – and humanly – walk us through it. We had him explain the importance and ubiquity of data, the power of a unified cloud and the way DT helps simplify even the most complex workplace issues. The result was a surprisingly entertaining campaign that helped the world understand the power of Dell Technologies. And while this particular campaign has run its course — Jeffrey Wright continues to be the voice of the brand.

e-waste happens

You might not know it, but Dell Technologies is incredibly committed to the environment and sustainability efforts. They’re just a humble company, so they rarely talk about it. Well, when they came to us asking for a small banner campaign, we knew we needed to help them do more. So we gave them the work below, which they embraced enthusiastically.