MND

We worked with Dell Technologies, Intel, Rolls Royce and the Motor Neurone Disease Association (MNDA) to create a book - “I Will Always Be Me”

that not only helps MND patients bank their voice — it helps them explain what they’re going through.

— Apple Siri Launch —

When Apple was launching Siri, we had a very odd challenge: how do you make AI interesting? Well, our solution was to create a campaign with some of the most interesting celebrities on the planet -- and let them do it for us.

— Department Of Sanitation NYC —

New York City has a problem. It’s filthy. There’s trash everywhere. So the Commissioner of Sanitation asked us to help solve it. We gave them a campaign that spoke to New Yorkers like New Yorkers talk to New Yorkers. It was brash. In-your-face. Borderline insulting. And it worked. Shortly after the launch, the whole city was talking trash.

— E-Sight + Dell Technologies —

We worked with E-Sight and Dell Technologies to provide 20 visually-impaired people with a set of state-of-the-art glasses. Then we invited them and their families to attend a special screening of the Nutcracker so they could see it like never before.

— Miami Tourism —

Here’s a challenge: how do you get thousands of drunk, horny college kids to wear masks while on Spring Break in Miami during a global pandemic?

— Pepsi + Empire TV Show Integration —

When OMD scored a partnership with Empire - one of the biggest shows of 2015 -- we wanted to do something different. So we worked with the actual writers of the show not just to incorporate our product -- but to actually make it an integral part of the plot line.

— BIC Global —

In 2022, we pitched – and won – the global business for BIC pens and shavers. And right out of the gate, we made some really fun work. We created a campaign designed to reintroduce the world the benefits of the iconic BIC 4 color pen. Then we crafted a simple OOH campaign got the emotional benefit of shaving. Fun work for a fun brand.

— Dell XPS —

Dell redesigned their machines from top to bottom - so they wanted to reinvent their brand perception. Especially in the minds of the younger generation. So we worked with them to modernize their brand image and position themselves as a stylish laptop for the Gen-Z crowd.

— Sam’s Club Super Bowl —

Sam’s Club wanted to tell the world about their new Scan & Go feature that lets shoppers scan their items without waiting in line. So they asked us (and Kevin Hart) to help them do it with their first-ever Super Bowl ad. (Which also happened to by my first-ever Super Bowl ad.)

— Activision Guitar Hero Launch —

This is one of my all-time favorites. Not just because it was a cool, simple idea -- but also because it let me work with Slash and Stan Winston -- two very cool people.

— iPhone 5 Launch —

I’ll say this: working on demo spots for Apple was never easy. Steve Jobs demanded perfection. So even simple spots needed to be the absolute best.

— Dell Technologies —

We have lead the Dell Technologies global account for the past 5 years at VMLYR. And during that time, we have helped them raise their creative profile and push the work to an award-winning level.

— Red Tail Ale —

This is one of those campaigns where a simple, tight strategy resulted in a fun creative. I wish all advertising went as smoothly as this.

— Work For Good —

As creatives, we're always looking for ways to use our creativity to speak up against issues facing our society or help to do something good in the world. Here are a few things I was proud to help bring to life.

— Art —

Before I wanted to be an art director, I wanted to be a bona fide artist. Below you’ll find some of my favorite pieces that I created.